The term "Neo Gal" has caused quite a bit of controversy within the Gyaru community, both in Japan and overseas. While many people view Neo Gal as a subculture within the larger Gyaru movement, there are others who argue that it is not truly a part of Gyaru culture at all.
One of the most notable figures associated with Neo Gal is Arisa Ueno, the producer of the popular fashion brand "FIG&VIPER". Ueno's brand and personal style have come to be synonymous with the Neo Gal movement, and she has become a powerful voice within the fashion community.
The NeoGal trend first emerged in the early 2010s, with the rise of social media platforms such as Instagram and Twitter. Unlike the previous Gyaru subcultures, which had their own distinct fashion and beauty styles, the NeoGal style is less defined and more fluid. NeoGals often mix and match different fashion trends, creating their own unique look.
One of the defining features of the NeoGal culture is its emphasis on beauty. NeoGals often spend hours on their hair, makeup, and skincare routines, creating a flawless appearance. They also have a keen interest in fashion, with many NeoGals shopping at high-end stores and designer boutiques.
Another notable aspect of NeoGal culture is its focus on lifestyle. NeoGals are often seen traveling to exotic locations and attending exclusive events, documenting their experiences on social media. They also have a strong interest in food and drink, with many NeoGals sharing their favorite recipes and restaurants with their followers.
Despite its growing popularity, NeoGal culture has faced criticism from some within the wider Gyaru community. Many argue that the NeoGal trend is not a genuine subculture of Gyaru but rather a watered-down version created for social media. They argue that the NeoGal style lacks the unique and defined characteristics of previous Gyaru subcultures and is merely a reflection of mainstream fashion trends.
Others have criticized NeoGal culture for its emphasis on materialism and consumerism. They argue that the focus on luxury brands and high-end fashion is superficial and does not reflect the true values of the Gyaru community. They also criticize the trend for promoting an unhealthy and unattainable beauty standard, with many NeoGals using extensive makeup and editing techniques to achieve their flawless look.
Despite these criticisms, NeoGal culture continues to grow in popularity. Many young women are drawn to the style and lifestyle of the NeoGals, seeing it as a way to express their individuality and creativity. And while the debate over the authenticity of the NeoGal culture continues, it is clear that it has had a significant impact on the wider Gyaru community.
As NeoGal culture continues to evolve, it remains to be seen what its future will hold. Some argue that the trend will eventually fade away, as previous Gyaru subcultures have done in the past. Others believe that the NeoGal style will continue to grow and evolve, becoming more defined and distinct as it gains more followers.
One thing is certain, however: NeoGal culture has already had a significant impact on the wider Gyaru community. It has sparked debate and discussion, with many questioning what it means to be a Gyaru in the modern era. And while there may be disagreements over the authenticity of the trend, there is no denying its influence on the world of fashion, beauty, and lifestyle.